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Write Effective Copy Using PAS & AIDA Formula
Struggling to write an effective marketing message that converts customers? If you want to write better copy and save time as well, the PAS and AIDA copywriting formulas are the right tool for you!...
View ArticleKey Elements of Successful PAS Cold Emails
Cold emailing is a vital tactic for any business. That’s why it’s important to know what you can or should include in your emails. This article shares key guidelines for cold emailing, especially...
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How to Write Effective PAS Cover Letters
The advent of the internet allowed us to create many different marketing tools to boost our campaigns. However, there’s one simple tool that seasoned marketers keep coming back to. The PAS format is a...
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A Guide to Problem Solution Advertising
We see ads almost EVERYWHERE. But what separates the good ads from the bad? Well, it’s as simple as knowing how to use advertising to solve problems for your customers. This approach is also known as...
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Understanding the Benefits of Sales Copywriting
All businesses aim to effectively convey their messaging. It helps them improve lead generation and converting them into profit. As a company aspiring to increase your marketing power, you should...
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Product Copywriting Examples to Help Improve Conversion
The best copywriting is brief, like this six-word story. Excellent copywriting is memorable because it takes advantage of current affairs, stirs controversy, or tries something new. The copy shows...
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